{"product_id":"be-blonde-silver-shine-antigiallo-shampoo-250ml","title":"Be Blonde Silver Shine Anti-Yellow Shampoo 250ml","description":"\u003ch3\u003eThe absolute coolness of blonde, wash after wash.\u003c\/h3\u003e\n\u003cp\u003eEmmebi Italia's \u003cstrong\u003eBe Blonde Silver Shine Anti-Yellow Shampoo\u003c\/strong\u003e is a highly concentrated purple pigment cleanser designed for blonde, bleached, highlighted, or gray hair. It deeply cleanses while counteracting unwanted yellow tones, restoring a cool, luminous, and perfectly even tone to the hair.\u003c\/p\u003e\n\u003ch4\u003eWhy choose it?\u003c\/h4\u003e\n\u003cp\u003eBecause it doesn't just tone: its formula combines the \u003cstrong\u003ePlex complex\u003c\/strong\u003e, \u003cstrong\u003ehyaluronic acid\u003c\/strong\u003e, and \u003cstrong\u003ecollagen\u003c\/strong\u003e to visibly repair the hair structure, which is put to the test by technical lightening services. The result is a cool blonde that remains soft, detangled, and full of light.\u003c\/p\u003e\n\u003ch4\u003eKey benefits:\u003c\/h4\u003e\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eImmediate Anti-Yellow Action:\u003c\/strong\u003e Neutralizes warm and brassy tones from the very first application.\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eVisible Repair:\u003c\/strong\u003e The Plex complex recompacts internal bonds weakened by bleaching.\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eDeep Hydration:\u003c\/strong\u003e Hyaluronic acid and collagen restore elasticity and softness.\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eMaximum Detangling:\u003c\/strong\u003e Hair remains silky and easy to comb even after intense technical services.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch4\u003eKey Ingredients:\u003c\/h4\u003e\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003ePurple Pigment:\u003c\/strong\u003e Chromatically neutralizes yellow and brassy tones.\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003ePlex Complex:\u003c\/strong\u003e Rebuilds internal hair bonds weakened by bleaching and lightening.\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eHyaluronic Acid:\u003c\/strong\u003e Retains water in the hair fiber for long-lasting hydration.\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eCollagen:\u003c\/strong\u003e Plumps the hair shaft and restores body and compactness to the hair.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch4\u003eHow to use:\u003c\/h4\u003e\n\u003cp\u003eApply to wet hair, massage gently, and leave on for 1 to 3 minutes depending on the desired tone intensity. Rinse thoroughly. Complete the treatment with the \u003cem\u003eBe Blonde Silver Shine Anti-Yellow Mask\u003c\/em\u003e. The use of gloves is recommended.\u003c\/p\u003e\n\u003ch4\u003eAvailable size:\u003c\/h4\u003e\n\u003cul\u003e\n\n\u003cli\u003e250ml (Home use size)\u003cbr\u003e\n\n\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eKeep your blonde cool and luminous between services. Choose the professional quality of Emmebi Italia.\u003c\/em\u003e\u003c\/p\u003e","brand":"EMMEBI ITALIA","offers":[{"title":"Default Title","offer_id":49056449855705,"sku":"BEBLOSHANTI2","price":26.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0683\/7865\/6985\/files\/BEBLONDE-SILVER-SHINE-ANTIYELLOW-SHAMPOO-250ML_356892ad-98bd-4685-b2af-6a58991e71d3.jpg?v=1786130564","url":"https:\/\/zephirparrucchieri.ch\/en\/products\/be-blonde-silver-shine-antigiallo-shampoo-250ml","provider":"Zephir Parrucchieri","version":"1.0","type":"link"}